Tuesday, 31 January 2012

Miners or analysts: What's in a Name?

For an educator using a web-based course delivery environment, it could be beneficial to track the activities happening in the course web site and extract patterns and behaviour prompting needs to change, improve or adapt the course... For a learner using a web-based course delivery environment, it could be beneficial to receive hints from the system on what subsequent activity to perform based on similar behaviour by other 'successful' learners.
This is from Zaïane (2001) – with 160 citations, a leading paper in the field of educational data mining (EDM), and absolutely on topic for learning analytics. So how many papers for LAK12 have cited it? None that I have seen (and, being on the programme committee, I've seen most of them).

I’m worried that we’re all so concerned with the new-minted term ‘learning analytics’ that we’re forgetting all the work in exactly the same field under the less fashionable heading ‘educational data mining’.
If pushed, we make reference to educational data mining as one of the roots of learning analytics – a root that can be handily referenced and then passed over with a perfunctory reference to Baker and Yacef’s 2009 overview of the state of EDM. We may even add another reference, or ask Ryan Baker to speak at the beginning of a MOOC. In either case, we frame EDM as the start and as the past, and go on to produce enthusiastic descriptions of a present and future that begin around the time of Educause’s discovery of learning analytics.

Are the theoretical differences so great, are the numbers working in the field so large, that the divisions between EDM and learning analytics are helpful? Or is it that we want to be academic analysts, not plebeian miners? Are we avoiding the established EDM journal, conference and society because they have little direct relevance to us, or is it that we’re too busy describing new projects to potential analytics funders to spend time investigating the years of work that has already been done?