What do visitors see in that fraction of a second they spend on my Cloudscape before bouncing away? Possibly the first line of text ‘Research Skills required by PhD students, as defined by the UK Research Councils’. And, yes, half of those bouncing visitors are outside the UK – although only an eighth of views originate outside the UK. Time for a rewrite – these are generic research skills, relevant worldwide.
More broadly, what have I learned about implementing analytics on a learning site?
- Search for a way to set aside visits by the site owner and the content author – it looks as if this needs to be done on the site itself, rather than through Google Analytics.
- Set aside outliers for separate consideration.
- Give content authors access to the keywords that are working for that content, and the keywords that are not.
- In fact, if the aim is to improve the learning/teaching effectiveness of resources, it would be good if authors could access short analytics reports without having to filter requests through the site owner.